Now I have looked in detail at other magazines I have to decided who mine was going to be aimed at. I answered some questions about my magazine, and the audience I am targeting.
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Who is my magazine aimed at?
My magazine is aimed at a Female niche market.
What ethnicity are they?
My magazine will not exclude any ethnicities but will be aimed at a certain type of person (who couldbe of any ethnicity).
How old are they?
The readers of my magazine will probably be between the ages of 16-25.
Where do they shop?
They will shop at highstreet stores such a Topshop, HMV ect. They will also visit boutique shops and markets (e.g.Portobello)
What music do they listen to?
They will be open to most music genres, and will mainly be interested in the quality of the music, so not just commercially successful artists will be included. Thay will mainly listen to such genres as, Acoustic, Anti-folk and indie rock.
How do they spend thier disposable income?
They will spend their money on clothes, music and socialising. When they socialise they will go to cafes, bars, resturants, the cinema (probably independent ones), the theatre and art galleries.
What new technologies do they use?
They will probably own a laptop (and have the internet), an i-pod and a mobile phone. They will also own a TV and a DVD player.
How have they been educated?
They will be in University or further education. If they are not they will probably be persuing a passion such as becoming a writer, artist or musician.
How will I target them?
I will target them by creating a music magazine that includes the genres of music that they like. I will also make the layout and style appeal to them. Using clean lines and pastel colours in an asthetically pleasing design.
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